You are not limited to the amount of keywords that you may promote your business under but the keywords must be relevant to the website. To ensure you of the utmost quality of traffic, the database is actively reviewed for the relevancy of search terms. In order for a keyword to be relevant to a website it must have a direct bearing on the matter at hand or a connection with a subject or issue presented on the website. Please review the Relevancy Guidelines located in the "account manager" tab of an account, under the "create new listings" subsection for more information.

Lycos AdBuyer's policies regarding keyword and listing relevancy are listed here.

InSite Adbuyer actively monitors traffic provided to its advertisers, through proprietary automated and manual procedures. Due to security reasons, Lycos AdBuyer does not disclose the details behind its methodology.

Typically, keyword bid updates should show up within minutes. However, during high-volume periods it may take longer. There is no need to submit a bid update more than once.

You have the ability to take listings offline. Once the listing is offline, keywords will no longer be active on the search engine. In order to do this, log in to the account and click on the "listing manager" tab.

The title of each listing in the account will appear. In the far right "status" column, the word "change" will appear under the "normal" status of the listing. Clicking on "change" will take the listing "offline". If you then wish to have the listing reappear on the search engine in the future, clicking "change" will reactivate the listing to its "normal" status. To completely delete a lisitng, set the bid amount to $0.00.